AI for Marketing
Elevate Your Marketing Game with AI.
Transform your marketing strategies with AI, learning to enhance data analysis, customer engagement, personalization, and predictive analytics for improved marketing performance and competitive advantage.
- Next Training: 24 October 2024
- Duration: 3 hours
- Price: €374,95 (excl. VAT)
- Languages: English (German available upon request)
- Location: Online (Onsite available upon request)
Details
Revolutionize your marketing strategies with our “Introduction to AI for Marketing” course. This 3-hour online course is designed to equip marketing professionals with the knowledge and skills to leverage artificial intelligence for enhanced marketing performance. Discover how AI can transform your marketing efforts, from data analysis to customer engagement, and stay ahead in the competitive landscape.
Join us to harness the power of AI in your marketing strategies, improve customer engagement, and drive better results. This course is ideal for marketing professionals, managers, and business owners looking to stay ahead with the latest AI innovations in marketing.
Transform your marketing strategies with AI, learning to enhance data analysis, customer engagement, personalization, and predictive analytics for improved marketing performance and competitive advantage.
Modules
Understanding AI in Marketing
Explore the fundamentals of AI and its relevance in the marketing industry.
AI-Powered Marketing Tools and Techniques
Learn about various AI tools and techniques that can optimize your marketing efforts.
Data-Driven Marketing with AI
Understand how AI can enhance data analysis, customer segmentation, and targeting.
Personalization and Customer Engagement
Discover how AI can personalize customer experiences and improve engagement.
AI for Predictive Analytics and ROI Measurement
Learn how to use AI for predictive analytics and measuring the return on investment (ROI) of your marketing campaigns.
Meet the trainers
Dr. Denise Vandeweijer
Managing Partner/Co-founder, Verdas AI
Eda Gail Sagman
Marketing & Business Strategy, Verdas AI
Throughout her undergraduate years at Sabancı University in Istanbul, Eda demonstrated a strong commitment to her studies and active participation in campus life. Graduating with a degree in Economics and minors in Finance and Art Theory & Criticism, she balanced her academic pursuits with responsibilities as a sales representative and mentor. After completing her bachelor’s, Eda spent three years in macroeconomic research. Currently pursuing her master’s in Economics, she has gained practical experience in business development and marketing through internships in Germany. Eda is now a part of the Verdas AI team, fueled by her passion for AI Quality & Ethics. She is also exploring opportunities to integrate this passion into her academic research and career development.
Dr. Denise Vandeweijer
Managing Partner/Co-founder, Verdas AI
Denise is a distinguished alumnus of TU Munich with a background in Mechanical Engineering, later pursued a PhD in Information Systems, enriching her academic repertoire. Her professional journey boasts a decade at BMW, where she played a pivotal role in pioneering autonomous driving initiatives. After a noteworthy 3-year tenure as the Director of AI Solutions and Projects, Dr. Denise Vandeweijer transitioned into entrepreneurship. As a serial founder in the AI domain, she has consistently pushed the boundaries of what’s possible, emphasizing an “AI-first” approach. Her passion for merging engineering with artificial intelligence makes Dr. Denise Vandeweijer a key figure in the AI industry.
Eda Gail Sagman
Marketing & Business Strategy, Verdas AI
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