AI for Marketing

Elevate Your Marketing Game with AI.

Transform your marketing strategies with AI, learning to enhance data analysis, customer engagement, personalization, and predictive analytics for improved marketing performance and competitive advantage.

  • Duration: 3 hours
  • Prizing: 374,95 €
  • Languages: Available in english and german

Details

Revolutionize your marketing strategies with our “Introduction to AI for Marketing” course. This 3-hour online course is designed to equip marketing professionals with the knowledge and skills to leverage artificial intelligence for enhanced marketing performance. Discover how AI can transform your marketing efforts, from data analysis to customer engagement, and stay ahead in the competitive landscape.

Join us to harness the power of AI in your marketing strategies, improve customer engagement, and drive better results. This course is ideal for marketing professionals, managers, and business owners looking to stay ahead with the latest AI innovations in marketing.

Transform your marketing strategies with AI, learning to enhance data analysis, customer engagement, personalization, and predictive analytics for improved marketing performance and competitive advantage.

Modules

Understanding AI in Marketing

Explore the fundamentals of AI and its relevance in the marketing industry.

AI-Powered Marketing Tools and Techniques

Learn about various AI tools and techniques that can optimize your marketing efforts.

Data-Driven Marketing with AI

Understand how AI can enhance data analysis, customer segmentation, and targeting.

Personalization and Customer Engagement

Discover how AI can personalize customer experiences and improve engagement.

AI for Predictive Analytics and ROI Measurement

Learn how to use AI for predictive analytics and measuring the return on investment (ROI) of your marketing campaigns.

Meet the trainers

Dr. Allison Fisher

Allison is a seasoned leader and educator with a passion for agile learning and ethical AI and over 20 years of expertise in leadership, curriculum design, instruction, and building and scaling training programs. After spending 15 years in academia as a university professor and Dean, she transitioned to the field of AI, working with clients to integrate AI applications into education programs, and then as the Head of AI Academy, building an AI Academy from scratch in 18 months, resulting in large-scale training initiatives for renowned companies. Dr. Fisher’s steadfast commitment to ethical AI and transformative education positions her as a dedicated advocate in shaping the future of technology.

Dr. Denise Vandeweijer

Denise is a distinguished alumnus of TU Munich with a background in Mechanical Engineering, later pursued a PhD in Information Systems, enriching her academic repertoire. Her professional journey boasts a decade at BMW, where she played a pivotal role in pioneering autonomous driving initiatives. After a noteworthy 3-year tenure as the Director of AI Solutions and Projects, Dr. Denise Vandeweijer transitioned into entrepreneurship. As a serial founder in the AI domain, she has consistently pushed the boundaries of what’s possible, emphasizing an “AI-first” approach. Her passion for merging engineering with artificial intelligence makes Dr. Denise Vandeweijer a key figure in the AI industry.

Dr. Allison Fisher

Allison is a seasoned leader and educator with a passion for agile learning and ethical AI and over 20 years of expertise in leadership, curriculum design, instruction, and building and scaling training programs. After spending 15 years in academia as a university professor and Dean, she transitioned to the field of AI, working with clients to integrate AI applications into education programs, and then as the Head of AI Academy, building an AI Academy from scratch in 18 months, resulting in large-scale training initiatives for renowned companies. Dr. Fisher’s steadfast commitment to ethical AI and transformative education positions her as a dedicated advocate in shaping the future of technology.

Dr. Denise Vandeweijer

Denise is a distinguished alumnus of TU Munich with a background in Mechanical Engineering, later pursued a PhD in Information Systems, enriching her academic repertoire. Her professional journey boasts a decade at BMW, where she played a pivotal role in pioneering autonomous driving initiatives. After a noteworthy 3-year tenure as the Director of AI Solutions and Projects, Dr. Denise Vandeweijer transitioned into entrepreneurship. As a serial founder in the AI domain, she has consistently pushed the boundaries of what’s possible, emphasizing an “AI-first” approach. Her passion for merging engineering with artificial intelligence makes Dr. Denise Vandeweijer a key figure in the AI industry.

Contact us

Get your ticket

Get your ticket

Contact us